It is not just
the swipe of the card
As you step out of a restaurant after a good meal, the transaction shows up on your account at AmericanExpress.com, you get a spending limit alert on your phone, and the merchant sees a new customer notification.
All this was once a flow diagram sketched on a white board.
- Client: American Express
- Agency: Digitas
- Role: ACD of UX (freelance)
- Dates: 09.2012 - 07.2013
Apply for a card
With Digitas, we explored a better experience for applying for a credit card, the heart of American Express website.
With dozens of form fields, numerous steps and legal, we took as a challenge, to simplify and enhance this experience that is commonly seen as an ugly but mandatory step for applying for a card.
After many iterations, prototypes and user testing, the result was a responsive and touch-friendly design with fast and minimal data entry that dynamically exposes layers of information at the right pace.
Analyze sales
For American Express accepting merchants, we designed a comprehensive tool to analyse their sales, observe trends and customer behavior through charts and visualizations.
Similarly, another tool we designed for merchants allows them to measure the success of their offers, visualized with interactive funnel charts and diagrams.
And some more
iPad app
Information hierarchy and layout restructuring
Affiliate Application
Informational site and application form
My Account Navigation
New interface for multiple card navigation
Interested? Contact me for further information.